Virtually every email you send needs a prominent call to action, whether it’s a button or a link. Learn the do’s and don’ts when designing an email. Write brand-focused copy. Fifty percent of emails are opened on mobile and 70% of users read their emails on mobile. This email from GrubHub is a great example of product promotion ... because it doesn't sound or feel like product promotion at all. Embracing the constraints of a single-column layout forces you to keep your message on point and succinct. Why continue to get an email that is difficult to read or too busy? This email from Shwood & Stanley places a big emphasis on those high-quality visuals. While the products all share a similar color scheme, what's really compelling is their positioning. As marketers, we know that charts and graphs can serve as an effective way to illustrate information. While there are no hard and fast meanings behind any color, developing your own palette based on what your business stands for and the culture you are creating is important. We all scan — you’ve probably caught yourself scanning instead of reading every word in every email you receive. This is also a great way to make sure your images are understood by those with disabilities. One thing is clear — you want to constantly be reviewing campaign metrics and looking for nuggets to build upon. Pretty powerful, right? Save countless hours. ", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." Article first published May 2016, updated May 2019. Creating emails optimized for mobile is a task you simply cannot avoid. These types of fonts tend to work best for logos and your banner image. Keep it readable. It’s a simple design choice to use your website’s background color as an email newsletter color, heading colors from your site as headings in your email newsletter, etc. Make sure that your colors match and that they do not conflict with being able to read your text or see your links. When we are talking about image size, physical and file size, both matter. If you want to use fancy fonts, integrate them into images. Just in case your readers have images disabled, always be sure to include the ALT description. What do you need to consider and what will work best? The basic guideline is to use .jpg format for photographic images and .png format for images with text or that require a transparent background. Simply select the “Start Blank” option under “Advanced Editor”. And, how you structure that content will encourage subscribers to keep reading. For images you can hire a professional or create your own. Reading your email out loud is also an effective way of catching any errors in your content as well as ensuring you are relaying the desired tone. Once you have an overall setup that you are happy with, you can then get into split-testing elements such as headlines and calls to action. 4) GrubHub. If your mailing list is bigger, you can purchase any type of plan with 15% discount! The font color of body text should be the traditional black or dark gray. Choose images that relate to the topics you are discussing. Start your email design with your banner image. Using an email address that produces bounce-backs because that email address is not monitored does not create a customer-centric experience. Use of this Site is subject to express terms of use. Blue is also a favorite with businesses like banks, as it suggests trust and security. That’s how you build your business! Did you know color psychology and color association is a tool that you have at your disposal when it comes to your marketing efforts? For some reason, Google hasn’t made it easy to create good-looking, nicely-formatted emails using Gmail. Striking a balance between elegant design and conversion-driven copy is a beautiful thing when done right, yet so many email marketers get it wrong. That button allows you to create exactly the email you want. Here are the email design mistakes that I see on a regular basis. Show people why your product is the best and increase your sales. How To Quickly Create Beautiful Holiday Emails In this step-by-step tutorial video, you’ll uncover a few of latest vacation e-mail templates accessible from Aweber. You can build campaigns, create drag and drop emails using pre-existing design elements, or browse their template gallery for some beautiful designs. Misspellings that spell other words that are not inline with your message might not be caught by your spellchecker. Let’s get one thing out of the way right up front: You have to put out mobile-optimized content when it comes to newsletters. One more thing! (graphic source) Fail to tackle mobile email design and you’re leaving money on the table, and potentially antagonizing list members to boot. Try breaking things up with an interesting image or two. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3a319a89-ebd2-48ad-94d8-a7b3cc5aa634', {}); If you're looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration. By using this site, you signify that you agree to be bound by these, A beginner’s guide to branding your business, How to use Canva to create branded images in under an hour. Free and premium plans, Sales CRM software. This will make sense to your readers. The best looking email will not produce if the email contains errors and mistakes or the content and verbiage doesn’t talk to (not at) the person opening the email. Related: How to optimize images for the web. Make sure your subject field is a clear and concise description of what lies within. The more you engage with your customers you will get a clear view of what is required and expected by them. Start with a beautiful, mobile-responsive template. By utilizing the templates, you’ll have the ability to save money and time this vacation season through the use of a pre-created, superbly designed e-mail template… Thanks to that darker blue background, both the call-to-action and the white box near the bottom of the email really command attention. You hit “send.”. This holiday email from Apple balances white space with product displays to create a really interesting experience. Web-safe fonts are those that are typically loaded on most devices. Avoid long strings of text. This means that if a user doesn’t have the fancy-schmancy font that you selected on their system, their default font will be loaded. Results that can include an increase in subscribers who then follow through on your calls-to-action, which can lead to new customers. Open rates are down, but not disastrously so. Example 1. Email is one of the primary and most successful marketing tools available to small businesses and entrepreneurs. - Outlook embeds your HTML file into the email body. “Nobody wants to receive a novel. Have fun with it. You want to use fonts that are uncluttered and easy to read. I hope the resulting email will satisfy most people. No coding or design skills needed. The general rule of thumb right now is 640 pixels wide (for desktop) that scales down to and 320 pixels on mobile. For seasonal emails like this one from Harry's, you might consider using color schemes that go with the season. You can also resize your images to cross-promote your email blasts on social media. The word branding is thrown around quite a bit — and for good reason. You can always scale down an image and crop to a smaller size and not lose quality. You can also set up email automation, to send automatic responses to emails if you so desire. The more you write, the better you are at creating messages that will resonate with your target audience. This gives the perception that we lack attention to detail or that we are not tech savvy. (Note: This is an example of an email made using HubSpot. Take advantage of ongoing reporting and split-testing data. You can use colors from your logo and your website. While plain text or bare-bones emails can still be extremely effective, sometimes you want to amaze your subscribers with creative, captivating, or delightfully understated email design. 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